Clinically proven to relieve heel pain. APMA*- accepted orthotic helps relieve heel pain. Stabbing heel pain, especially on your first step out of bed in the morning, is a key sign of plantar fasciitis. The plantar fascia is the connective tissue that connects the ball of your foot to your heels and supports the arch of your foot. Repetitive stress can lead to micro-tears and inflammation. Full proper support across your plantar fascia is a key to successful pain relief. Our unique orthotic design. 1. Supports the entire width of the plantar fascia to reduce stress and pain. 2. Cradles tender heel. 3. Gel heel insert absorbs shock.