Targeted, convenient cold therapy to get you back in the game of life. Cold therapy is the first line of defense in controlling pain, swelling or inflammation. In order to be effective, any cold therapy method needs to: be designed to effectively cover the problem area; be flexible enough when frozen to provide uniform contact with the skin; stay cold long enough to thoroughly cool the area. This system does it all while allowing you to remain active. Why is it better than other cold therapy? It is the unbeatable combination of our patented, long-lasting Ice It! packs, our insulated Stay-Put holster, which holds the ice pack in place, keeps it cold longer and directs the cold towards the body, and the gentle compression from the COMFORT-Flex elastic straps. Soft inner fabric allows to penetrate quickly, while protecting skin and minimizing condensation. Perfect for arthritis pain, sprains, bruises or swelling. Often recommended for athletes, or use after injury, surgery or dental procedures.