AVEENO Active Naturals NOURISH+SHINE Shampoo - 10.5 OZ

The AVEENO brand has been dermatologist recommended for nearly sixty years.

It effectively removes dirt and oil, and prevents build up, to illuminate the dullest hair, giving it shiny, vibrant life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life - strength, softness and shine.* This exclusive ACTIVE NATURALS formula, infused with nourishing wheat complex and shine enhancing palm extract is designed to feed your hair by replenishing moisture and enhancing reflectivity of dull or damaged hair. It targets the weakest part of hair -fortifying the hair shaft with protein where it needs it most. Developed with a team of experts, including a scientist, dermatologist and leading stylist, our ACTIVE NATURALS formula harnesses the power of nature combined with advanced scientific methods, and is shown to give you the beautifully strong, healthy looking hair you desire and deserve. And, because it's from AVEENO you can trust that it's gentle on color-treated hair.