Unlike soap which can cause dryness and irritation, sebamed Baby Wash is ultra mild emollient formula which uniquely supports the moisture balance of your baby's delicate skin. Gentle enough to use everyday, this moisturizing cleanser naturally softens and soothes with botanical allantoin, vitamins and amino acids to keep even the most sensitive baby skin at its huggable healthy best. Also without phthalates, colorants or parabens.